by: Vipin Agnihotri
Skills required for search engine optimization
Since search engine optimization is still considered to be a new thing, plenty of business organizations think it is mandatory to hire search engine optimization firms to handle the online marketing part of their businesses. But the question now arises: What if you can’t afford to hire the services of search engine optimization firms? Furthermore, what if you’re just entering into the business and you don’t have enough funds for additional advertising? If this is the case, you have no option other than to do it yourself. But don’t treat it as a burden because fact of the matter is search engine optimization is quite straightforward, contrary to the belief that it is a hard grinding task. No denying that you have to practice hard before you can take full benefits of search engine results for your website or business but it’s at least a very possible and achievable task. But for that to happen, you must know the types of skills required for better implementation of search engine optimization.
What is your target Market?
If you are interested in search engine optimization for your website, it is quite mandatory that you are aware of your target market. As the Internet is such a big place to roam around, it is essential that you know your target market. This in turn leads to more visitors for your target market because they can easily get accustomed with your service and can give you a feedback.
All important content of your Ad
Let’s just assume you know your target audience already and everything that is there in the site are in proper order and impressing the visitor to buy the product. But the fact remained that how do they get to your website initially? And that’s where the role of search engine optimization is very important. By following this route, it’s a guarantee that your website would get more visitors.
But always remember that that it’s the content of your ad that will put your website on top of MSN and Google searches. As number of companies chooses to use text ads because of its shorter length and economic nature, it’s your responsibility to maximize the content of your ad. In an ideal scenario, make sure that you’re able to depict your message in the shortest, precise and most efficient way possible.
The concept of Keywords
There is no denying that keyword is one of the major parameters affecting search engine optimization. In case if you are interested in optimizing searches done by MSN, Google or Yahoo, you have to ensure that the keyword list you are implementing under your company’s name should be identical to the keywords of your target market.
When talking about keywords, only two things count: spelling and relevance. Theoretically speaking, make sure that you include keywords in their correct spellings and of course, it has to be relevant.
RSS Feeds helping to improve Search Engine Optimization and Ranking
RSS is fast becoming a buzzword for a proper search engine optimization. But the question now arises: What exactly is RSS?
RSS or Rich Site Syndication or Really Simple Syndication is a type of file format identical to XML, and is implemented by publishers to make their content available to other people. The best part about this format is that everyone can understand it quite easily. In addition, RSS offers the listing of articles on third party websites, RSS newsreaders, and the like, giving rise to simple distribution of a website's content across the Internet. In other word, RSS can be termed as a form of content syndication, using distribution lists, hyperlinks and the like to create curiosity among people, which in turn leads to increased traffic in your website.
RSS is not the new term, as a matter of fact it has been there for so many years, but with the advent of spam filters and online blogging, it is fast becoming a necessity for ezine publishers that are interested in getting their message across to their members. Despite all this, not much emphasis has been given to the benefits RSS offers for search engine optimization, until now.
The question now arises: Why Search Engines Love RSS?
Majority of SEO experts is of the view that that sites optimized around themes, or niches, where all pages depicts one particular subject or set of keywords are bound to fare better in search engines as compared to the website dealing with plenty of subjects and different keywords. For instance, if your website is specifically designed to sell gadgets, your entire site content would be focused around gadgets.
It is worth pointing that search engines such as Google seem to prefer tightly themed pages. But million-dollar question is: Where does RSS come in all this?
Remember that RSS feeds, normally sourced from newsfeeds or blogs, often pinpoint to a particular theme or niche. And that’s where you can increase your site’s content without a need of writing on your own, by opting for highly targeted RSS feeds. It will give you an impression that you have hired content writer that is writing for you but in actual sense you have not. Furthermore, you are getting all this free of cost.
How can RSS improve your Search Engine Rankings?
In simple terms, there are three main parameters why content from RSS Feeds is so much advantageous for search engine spiders.
1. RSS Feeds offer Immediate Themed Content
There are plenty of publishers of RSS feeds that are focused to a particular theme. As the feed is highly targeted in nature, it could consist of number of keywords that you want to rank highly for.
Inserting these keywords to your pages plays a pivotal part in Google tagging your site as one with relevant content.
2. RSS Feeds offers new and regularly updated Content
Theoretically speaking, this is the most significant feature of RSS. It is worth pointing that RSS feeds from big publishers are normally updated in hourly or daily basis. Remember that when the publisher inserts a new article to the feed, the oldest article is deleted. Furthermore, these modifications are instantly updated on your pages with the RSS feed as well. That’s why you new and updated relevant content for your visitors every hour or day. Few of the search engines like Google and Yahoo have come to a conclusion that the relevancy algorithm historically used to rank pages is not a good option. In an ideal scenario, they do no not show correct results. Because of this reason they have added parameter like freshness to judge the page rank.
A simple example can illustrate this point better. In case if you were to do a search for the key phrase "Football", you would likely to get a large chunk of articles. In that case just take two articles for the purpose of simplification. Let's assume both articles contain the phrase "Football" the same number of times, have the same number of inbound links, and all else is more or less identical between the two articles. As a matter of fact the only difference between the two is that one article was written 10 days ago and the other was written yesterday. In that scenario, it would be difficult to find out which one would be more likely to contain the information for which you are looking?
Well, by taking the help of relevancy algorithm, both articles will appear equally relevant. Though, fact remained that it is not the case because obviously the newer article is more likely to give you the fresh information, which you are looking for. Due to this reason the search engines have come up with a freshness component to their ranking repertoire- in an effort to offer the best results to their users, they should not only offer you relevant articles but fresh one as well. That’s why, at the moment, the most recent article (or most frequently updated website) would be listed on top as compared to the less frequently updated website.
The question now arises: Does this make sense? The answer is yes. By following this route, you can easily understand why a proper search engine optimization will include the use of fresh content such as an RSS feed, apart from an optimization for key phrase relevancy.